The retailer’s special buys range did not begin as an advertising gimmick – rather it is ingrained in the brand’s genetic makeup and dates back to its origins in West Germany during the 1940s and 50s. Aldi is now the supermarket of choice for budgeting shoppers, with over 300 stores Australia wide. Over the years, Aldi’s special buys range has evolved to be one of the supermarket’s most successful marketing tactics, helping Aldi seriously challenge Australia’s otherwise uncompetitive supermarket sector. Why does Aldi offer special buys? Where does it source special buys from? What are the legal issues to be aware of? Why Does Aldi Offer Special Buys? As the German giant steadily spread over Australia’s eastern seaboard, Aldi special buys have become fodder for one-upmanship for the strangest product purchases. Shoppers have bought discounted ski gear, a Collette Dinnigan childrenswear range and power tools from the retailer. Aldi’s ‘special buys’ vary from the ingenious to the downright strange. No, you didn’t misread the title – witches hats.
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